bu44 Privacy Policy

Introduction

bu44 ("we", "us", "our") operates the online casino and sports betting platform at bu44.app. We are committed to protecting the privacy of all users who interact with our Platform. This Privacy Policy sets out in clear, plain language how we handle your personal information from the moment you visit our site through to the closure of your Account.

By registering an Account or using any part of the bu44 Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and storage of your personal data as described herein. If you do not agree with any part of this policy, you should discontinue use of the Platform and contact us to close your Account.

1Information We Collect

bu44 collects personal data only to the extent necessary to provide a safe, compliant, and high-quality gaming experience. The categories of data we collect and the reasons for collection are set out in the table below:

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health information unless specifically required by applicable law or regulatory compliance obligations. All data is collected directly from you during registration, account use, and customer support interactions. We do not purchase data from third-party data brokers.

2How We Use Your Information

bu44 uses your personal data solely for the following purposes. We apply the principle of data minimisation — using only the information that is strictly necessary for each specific purpose:

• Account Management: to create, maintain, verify, and secure your bu44 Account, including processing your registration, authenticating your identity, and managing your Account settings.
• Payment Processing: to handle deposits, process withdrawal requests, verify payment sources against your Account name, and comply with financial transaction record-keeping requirements.
• Regulatory Compliance: to conduct KYC verification, meet anti-money laundering obligations, enforce age and eligibility restrictions, and comply with any applicable legal reporting requirements.
• Customer Support: to respond to your queries, complaints, and requests, and to maintain a record of support interactions for quality assurance and dispute resolution purposes.
• Responsible Gaming: to monitor gameplay patterns, enforce deposit limits and self-exclusion requests, detect problem gambling indicators, and deliver responsible gaming tools to your Account.
• Service Improvement: to analyse aggregated, anonymised usage data to identify platform performance issues, improve game selection, enhance user experience, and optimise the Platform for Bangladeshi players.

3Legal Basis for Processing

bu44 processes your personal data on one or more of the following legal bases, depending on the specific purpose of the processing activity:

• Contractual Necessity: processing required to perform our contract with you, including Account management, payment processing, and game service delivery.
• Legal Obligation: processing required to comply with applicable laws, including KYC obligations, anti-money laundering requirements, and financial record-keeping duties.
• Legitimate Interests: processing for fraud prevention, platform security, responsible gaming monitoring, and service improvement, where our interests do not override your fundamental privacy rights.
• Consent: where you have given us specific consent to process your data for a particular purpose, such as receiving promotional communications. You may withdraw consent at any time by contacting support or updating your Account preferences.

4Sharing Your Information

bu44 does not sell or rent your personal data. We share your information only in the limited circumstances described below, and only to the minimum extent necessary for each purpose:

5Cookies and Tracking Technologies

bu44 uses cookies and similar tracking technologies to ensure the Platform functions correctly, to remember your preferences, and to analyse anonymous usage patterns. We do not use cookies for behavioural advertising or to track you across third-party websites. The following types of cookies are used on bu44:

• Essential Cookies: strictly necessary for the Platform to function. These include session authentication tokens, load balancer cookies, and security cookies. These cannot be disabled without breaking core Platform functionality.
• Functional Cookies: used to remember your language preference, responsible gaming settings, and display preferences so you do not need to reconfigure them on every visit.
• Analytics Cookies: used to collect anonymised, aggregated data about how users navigate the Platform. This data helps us identify pages that are not performing well and improve the overall user experience. No personally identifiable information is included in analytics data.
• Security Cookies: used to detect and prevent fraudulent activity, bot traffic, and unauthorised access attempts. These cookies are essential for Platform integrity and cannot be disabled.

You can manage or delete cookies at any time through your browser settings. Please note that disabling non-essential cookies may affect the performance and functionality of certain features on the bu44 Platform. For detailed instructions on managing cookies in your browser, refer to your browser's help documentation.

6Data Retention

bu44 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our standard retention periods are as follows:

• Account Data: retained for the full duration of your Account and for a minimum of 5 years after Account closure, to meet anti-money laundering record-keeping obligations and to allow dispute resolution within applicable limitation periods.
• Transaction Records: retained for a minimum of 7 years following each transaction, in accordance with financial record-keeping requirements applicable to online payment platforms operating in the Bangladesh market.
• Support Communications: retained for 3 years after the support interaction is closed, to allow quality assurance review and to support any dispute or complaint that may arise relating to the interaction.

7Your Privacy Rights

bu44 respects your rights over your personal data. You may exercise any of the following rights at any time by contacting our support team at [email protected]. We will respond to all valid requests within a reasonable timeframe:

• Right of Access: you have the right to request a copy of all personal data bu44 holds about you, along with information about how it is being used and with whom it has been shared.
• Right to Rectification: you have the right to request correction of any inaccurate or incomplete personal data held by bu44. You may also update most of your personal details directly via your Account settings.
• Right to Erasure: you have the right to request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to any overriding legal retention obligations bu44 is required to comply with.
• Right to Restrict Processing: you have the right to request that bu44 restrict the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data or where you have objected to processing based on legitimate interests.
• Right to Data Portability: where processing is based on your consent or on a contract, you have the right to receive your personal data in a structured, commonly used, machine-readable format and to request that it be transmitted to another controller where technically feasible.
• Right to Withdraw Consent: where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal. Withdrawing consent may affect your ability to use certain features of the Platform.

To exercise any of these rights, please contact our support team at [email protected] with your full name, Account details, and a description of your request. bu44 will verify your identity before processing any data rights request to protect against unauthorised access to your information.

8Data Security

bu44 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our security infrastructure includes SSL/TLS encryption for all data in transit, secure server infrastructure with access controls, regular security audits and vulnerability assessments, staff training on data handling and privacy obligations, and incident response procedures for suspected data breaches.

While bu44 takes all reasonable steps to protect your data, no online platform can guarantee absolute security. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, bu44 will notify affected Players without undue delay and take all necessary steps to contain and remediate the breach. You can help protect your Account by choosing a strong, unique password and not sharing your login credentials with anyone.

9Third-Party Links

The bu44 Platform does not contain links to third-party websites for commercial purposes. Where references to game providers or payment partners appear on the Platform, these are operational integrations rather than outbound links. bu44 is not responsible for the privacy practices of any third-party service provider, and we encourage you to review the privacy policies of any external service you use in connection with your gaming activity, such as your bKash or Nagad app.

10Children and Minors

bu44 is strictly an adult platform. We do not knowingly collect personal data from individuals under the age of 21. Our registration process includes age verification steps designed to prevent access by minors. If bu44 becomes aware that personal data has been collected from a person under 21, we will immediately delete that data and close the associated Account. All balances and bonuses associated with the underage Account will be forfeited.

11Changes to This Privacy Policy

bu44 may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or Platform functionality. When we make material changes, we will notify registered Players by email or via an in-Platform notification prior to the changes taking effect. The date of the most recent revision is shown at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Platform after any changes take effect constitutes your acceptance of the revised Privacy Policy.

12Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way bu44 handles your personal data, please contact our dedicated support team. We are available 24 hours a day, 7 days a week, and will respond to all privacy-related enquiries within a reasonable timeframe.